A BRAND NEW HOUSE & TECHNO CONCEPT IN DXB

VENUE: SOUND STAGE 3, DUBAI STUDIO CITY

We are gearing up to take you on this journey of music, performances, multiple venues and memories that you won’t ever want to forget. 

Not only are we going to book some of the hottest names in the scene...

But you're going to be part of a story….a story that unfolds with every gathering we host.

If You Know You Know - our monthly party, is a one of a kind event that is born out of several decades of nightlife experience.

But we're not just throwing parties... we're creating experiences that become long-term memories...

Something you can't stop telling your friends about, everywhere you go!

Ranging from a few hundred, to a few thousand people at various iterations of the event, we plan to write our own story and in doing so, maintain our spot as a must-do for all who are looking for that something extra!

TAKING OFF ON NOVEMBER 19TH

MICHAEL MAYER | ARMEN MIRAN | RODRIGUEZ JR.

MICHAEL MAYER:

As a DJ, producer and remixer, Michael Mayer remains one of Germany's core celebrities in dance music. As a co-owner of Kompakt, he spends his weekdays deciding what will be released on the label and working with the label's artists. Amazingly enough, he manages to sneak into the studio on occasion to produce his own music and remix the likes of Pet Shop Boys, Depeche Mode, Foals and Rufus Wainwright. It's safe to say he loves being challenged and regardless of the pressure is never putting less than 100% of his heart and soul into everything he does.

ARMEN MIRAN:

Armen’s music lies on the inspirations driven from spirituality and nature, the two of them have been consistent sources of stability to him and guide his creative process.

In order to further showcase his vision, he recently launched his own label called Hoomidaas Records back in 2019 as well as an event/production company called Reborn. He wants to enhance his artistry through curating a tasteful brand where he can release music and play live events with artists that are in-line with his vision and ideals. When asked to speak more about the intentions for his project Armen stated, "I want to bring my 16 years of experience to the music industry. Helping bring new artists to the scene that have a different crafted sound for people to listen to and enjoy"

RODRIGUEZ JR:

Over the years he has gradually honed his style into the dynamic, colorful sound of beauty that can now be regularly found on

Mobilee, Anjunadeep, Systematic, Armada and demanded for on remixes of Stephan Bodzin, Booka Shade, Eli & Fur, Röyksopp, NTO, Timo Maas and more. Continuing to blur the boundaries between electronic and organic like few others can, his extensive touring schedule sees Mateo at world-renowned clubs and festivals every week, taking him to the likes of

Fabric London, Space Miami, Mirage New York, Zamna Tulum, Lightning In A Bottle, Movement Detroit or CRSSD California.

EXPERIENCE AN EVOLVED NIGHTLIFE

Along with booking some of the hottest names in the house & techno scene...

We are going to help you experience an evolved nightlife.

Something you've never felt before.

Imagine walking into our parties and instantly being transcended into a different dimension...

Something that will make you want to keep coming back for more.

You will not get enough of what you experience. And when someone asks you what your weekend looked like, the answer is simple - If You Know You Know.

IF YOU KNOW YOU KNOW - THE BRAND

Ou events are open to all party goers willing to explore, enjoy, and express themselves through music.

If You Know You Know caters to an all inclusive crowd that promotes diversity and an open space for equality.

Our aim is to bring together local fans of music, fashion, and art for an unforgettable experience. We aspire to shine a light on local artists and talents, creating one-of-a-kind creative experiences. 

The minute you set foot into one of our events you will be offered a new experience, you won't fond anywhere else in the Dubai party scene.

That conviction comes from a crew that bands several decades of nightlife experience together to put up experiential events like this for you.

TAKING OFF ON NOVEMBER 19TH

MICHAEL MAYER | ARMEN MIRAN | RODRIGUEZ JR.

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